Awareness Wednesday: Baby Carrots: Eat ‘Em Like Junk Food

What do you think of the new Baby Carrots campaign: Eat ‘Em Like Junk Food? We came across “Scarrots” earlier this week but that’s just the tip of the iceberg!

“A bunch of carrot farmers” recently launched a multimillion dollar marketing campaign pitching baby carrots in a whole new light: instead of promoting their nutritional value, they’re telling people to “eat ’em like junk food”! With TV commercials, a Twitter account, YouTube videos, a new website and dedicated vending machines in schools, carrot farmers have pulled out all stops in selling themselves as extreme, fun and, you guessed it, sexy in an attempt to compete with traditional “junk food”. This month they’re making headlines for their single-serve bags of baby  “Scarrots” in Halloween packaging.

Study after study has shown that Americans don’t eat enough vegetables so carrot farmers are taking the approach of “if you can’t beat them, join them”. Carrots are low in saturated fat and cholesterol, they’re a great source of Dietary Fiber, Vitamin A, Vitamin K and Manganese, and they can also satisfy most peoples’ sweet tooth as they’re very high in sugar for a vegetable, but we don’t recommend eating them till you turn orange!  Despite all these great benefits, it’s becoming clear that telling people how good vegetables are for you just doesn’t cut it anymore in trying to compete with potato chips and sweets.

Do you think the new campaign and convenient, fun packaging will get more people to buy (and eat) baby carrots or is it just plain cheesy? Will you be handing out the specially-packaged Scarrots to trick-or-treaters this weekend? We think it’s a great idea, but you should check out some of their campaign at www.babycarrots.com and their new commercials before you decide.

Whether or not you decide to give out Scarrots this Halloween, we recommend  looking at last year’s post on great candy alternatives and Stephanie’s tips for a healthy Halloween!

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